FEATURED PROJECT: What Up Albany
What Up Albany is a college students off-campus guide to the capital region. Throughout Albany, college students from near and far attend the various schools in this area. All of these schools provide a good education and various on-campus events to enrich the lives of the students that reside with them. However, the one area that these schools lack is helping their students see the world that is just a few feet away from them.
That is where What Up Albany comes in. Through the means of print and digital mediums, W.U.A created a guide for students. This consisted of a prototype booklet created full of pictures, maps, and reviews of stores, events and places to go and a smartphone app to help you get around! Click the see more button below to view the full creation, start to finish, of how the What Up Albany campaign was created.